In the modern digital landscape, communication is critical for businesses of all sizes. However, as communication technologies evolve, so do the tactics of malicious actors. One significant issue that has plagued businesses and consumers alike is robocalls and caller ID spoofing. Fortunately, the implementation of STIR/SHAKEN (Secure Telephone Identity Revisited/Signature-based Handling of Asserted Information Using toKENs) offers a robust solution to this problem. This blog explores the benefits of STIR/SHAKEN and why its adoption is crucial for businesses, especially those utilizing cloud-based phone systems.
Enhancing Call Security and Trust
One of the primary benefits of STIR/SHAKEN is its ability to enhance call security and trust. Caller ID spoofing has been a significant issue, where fraudsters manipulate caller ID information to make it appear as though their calls are coming from a trusted source. This practice not only leads to a loss of trust in phone communications but also opens the door to various scams.
STIR/SHAKEN combats this by ensuring that the caller ID information transmitted with each call is accurate. It does this through a digital certificate system, where calls are signed with a secure token that verifies the legitimacy of the caller ID. As a result, recipients can trust the caller ID information they see, significantly reducing the likelihood of falling victim to spoofing attacks.
Reducing Robocalls and Fraud
Robocalls have become a pervasive nuisance, with billions of automated calls being made each month. These calls are often not only annoying but also potentially harmful, as they can lead to scams and fraudulent activities. By implementing STIR/SHAKEN, businesses can play a critical role in reducing the volume of these unwanted calls.
STIR/SHAKEN’s verification process helps to identify and block illegitimate calls before they reach the recipient. This means that users are less likely to receive robocalls, leading to a more efficient and productive communication environment. For businesses, this translates to fewer interruptions, allowing employees to focus on their work without the constant distraction of unwanted calls.
Compliance with Regulatory Requirements
In many regions, regulatory bodies have recognized the importance of combating robocalls and caller ID spoofing. For instance, in the United States, the Federal Communications Commission (FCC) has mandated the implementation of STIR/SHAKEN for all voice service providers. Compliance with these regulations is not only a legal requirement but also a step towards ensuring the integrity of communication networks.
Businesses that adopt STIR/SHAKEN demonstrate their commitment to adhering to industry standards and regulatory requirements. This compliance can enhance their reputation, as customers and partners recognize their efforts to provide secure and reliable communication services.
Improving Customer Experience
For businesses, providing an exceptional customer experience is paramount. Unwanted and fraudulent calls can erode customer trust and satisfaction. By implementing STIR/SHAKEN, businesses can ensure that their customers are less likely to be subjected to these disruptions.
When customers know they can trust the calls they receive from your business, it enhances their overall experience. They are more likely to engage with your communications, answer calls, and trust the information provided. This trust can lead to stronger customer relationships and increased loyalty.
Facilitating Seamless Integration with Cloud-Based Phone Systems
For businesses utilizing cloud-based phone systems, the implementation of STIR/SHAKEN is particularly advantageous. Cloud-based systems are already known for their flexibility, scalability, and advanced features. Integrating STIR/SHAKEN into these systems enhances their security and reliability.
With cloud-based phone systems, businesses can easily update and manage their communication infrastructure. The addition of STIR/SHAKEN further streamlines this process, ensuring that all calls made and received through the system are verified and trustworthy. This seamless integration provides an added layer of security without compromising the convenience and efficiency of cloud-based communications.
Conclusion
The implementation of STIR/SHAKEN is a game-changer in the battle against robocalls and caller ID spoofing. By enhancing call security, reducing fraud, ensuring regulatory compliance, improving customer experience, and facilitating integration with cloud-based phone systems, STIR/SHAKEN offers a comprehensive solution to modern communication challenges. For businesses, adopting STIR/SHAKEN is not just a technical upgrade; it is a strategic move towards building trust, security, and efficiency in their communication practices.